For this project, I created a brand book, merchandise, stationary and social media for a branch of 826 National, in Detroit, Michigan. The brand identity for this company is a hypothetical scenario for the sake of the project.
826 National was founded in 2002 by Dave Eggers and Ninine Calegari. 826 stores provide students from under-resourced communities access to high-quality, engaging and free writing, tutoring and publishing programs. Their goal is to provide students with the skills to succeed with inspiring, creative spaces to shine. The storefronts remove the stigma associated with tutoring and is a gateway for meeting families, teachers and volunteers. 826 National currently has locations in San Francisco, Los Angelos, Chicago, Detorit (INK.ED), Washington DC, New York City, and Boston. The mission of 826 National is to encourage the exploration of endless possibility through the power of writing.
For my branch of 826 National in Detroit, I came up with the idea of “street art for the community”. I wanted to take away the negative stigma associated with Detroit. I named my store INK.ED becase it uses a play on words. Since my store is all about street art, the “INK.” stands for the ink in spray-paint and for “incorporated”. The “ED” stands for education.
Some of the merchandise found in my store are a “Graffiti your Pet” can, hats, T-shirts, stamps and much more. With the fun and kid-friendly products in my store, I envision a community that can come together in a safe, happy environment, to enjoy being with one another and engaging in art. (2018)
Grafiti your Pet spray paint can. It comes in Neon Pink, Neon Blue and Bright Purple. Attached is a printed out mockup.
Some examples of the social media communication: Facebook and Instagram pages.
Other Merchandise including a "How to Graffiti" book, a hat, stamps, and t-shorts.
Signage, Advertising and Stationary including: business cards, posters, flyers, store front sign, store front glass window
